Press Room

8th february 2019

We enjoyed the visit of numerous guests at our Evoca stand at Sigep 2019, a not to be missed event for the Horeca and OCS sectors.

The stars of the event, for Saeco, were the new Dually and Aulika Evo OCS machines.

Dually is the new professional capsule machine with 2 brewing units that captured the attention with its touch screen and beautiful design that gained it the prestigious Good Design Award 2018.
The highly performing steam and hot water wands and the sturdy capsule insertion area give a solid impression of top professionalism and solidity, of a machine designed to last over time: a true investment for forward looking enterprises.

There are new things also for those who love the safety of Tradition. Aulika Evo Top launched the new Evo bean to cup line by Saeco. Its modern design, capacitive interface with backlit, photorealistic icons and the blue and white led lights in the dispenser bay have been greatly appreciated. A must have.
The event also saw the absolute preview of the new versions of the Aulika Evo, Office and Focus, Black models, impressive for their capacity of 500 g of coffee beans and 2.5 l of water.

Visitors greatly appreciated the new graphic design of the IperAutomatica and Phedra Evo models: new design and keys sharing a family feeling with the other models of the OCS range.
The brewed products are excellent and the Phedra Evo model also offers the practical opportunity to use a coin acceptor/cashless system installed directly on the front door.
And then there were Lirika, an ageless machine that is still appreciated at an international level for its excellent cappuccino and that did not disappoint even when compared with the newer models, and the SE50 model, which offers unique sturdiness thanks to its stainless steel body.

With regard to the capsule systems, Area did attract attention, thanks to its wonderful design and the high quality of the fresh milk-based beverages brewed by the OTC version. The combination of the trio Area OTC with the FR7L refrigerator and the Area Focus, was a winner.
Finally, the Onda compact capsules machine with metal lever caught the attention of the b2b sector operators thanks to the possibility of having the decounter kit and to the very useful Milky, the milk foaming accessory.

See you at Sigep 2020!

23rd january 2019


Foreign visitors rose: +2% from 185 countries. Italian Exhibition Group´s sweet food service show is in the world élite of expos promoting Italian-made products.

A constant observatory on sweet business, long complete product chains, all the export destinations, real business contacts from a qualified public, diligent matching between professionals who speak the same global language, a place for information and training for the sector, terrain for related and new markets. This is an overview of the 40th SIGEP organized by ITALIAN EXHIBITION GROUP (IEG), which ended yesterday at Rimini Expo Centre. On the five days, this year SIGEP again hosted an overall total of 200,000 visitors, of whom 32,848 were foreign buyers from 185 countries. Germany and Spain were the countries from which the largest number came, followed by France, Poland and England. There was also important participation from large markets such as the United States, the Russian Federation and China.

IEG CEO Ugo Ravanelli stresses, ´Opening SIGEP on the 19th of January, Minister Centinaio effectively summed up the show, saying that what he saw at the expo centre was an extraordinary example of the virtuous alliance between companies´ excellence and the ability to represent Italian-made products in the world. This is the structural datum that emerges from the 40th SIGEP, its ability to attract foreign trade members, up on last year by 2% and arriving from five continents, thanks to the strong promotion activity, which also featured the strategic partnership of the Italian Trade Agency, with delegations from 10 foreign countries.´

The world artisan confectionery show, at which the key players were the gelato, pastry, bakery, coffee and chocolate product chains, ended with more figures typical of a leader: 1,250 exhibitors occupied the entire expo centre´s 129,000 square metres, 1,294 events were organized on the official program and by companies, 925 journalists were accredited, of whom 138 were foreign, with a total of over 200 million media contacts to date.
SIGEP also played a key role on the social networks: over 10,000 photos on Instagram with the hashtag #SIGEP2019. The profile generated 1,334,738 impressions in the last week. On Monday 21, the total coverage on Facebook was 1,211,438 people, with almost 600,000 comments to posts.
90 hours of live coverage were aired from the SIGEP arenas with 51,700 video contacts from 110 countries worldwide (particularly France, Germany, India, USA, Russian Federation, Spain, UK, Switzerland and Croatia). The SIGEP2019 app was downloaded over 9,000 times.

SIGEP confirms its role at the world´s business platform, connecting the five key product chains, increasingly represented - starting from products countries of origin - and integrated with each other.
A stage for trends, a reunion of great international professionals, a concentrate of technological innovation at the service of the creativity and quality of sweet food service´s Italian-made products.

The 40th anniversary edition fully satisfied Italian and foreign trade members, concentrated non-stop on an agenda of business meetings with qualified trade visitors, driven by a growing demand, thanks also to the SIGEP digital Platform which ensured 10,000 meetings scheduled with buyers, access to dossiers on the markets with the greatest expansion and the exploration of new sectors for numerous investors paying close attention to such a dynamic global market.
The ability to be a source of business information is another peculiarity of SIGEP, which provides the market with an up-to-date insight on the scenarios and prospects of growth with its Observatory. At this edition, the opening event must be mentioned and - focussed on innovation and internationalization, trends and new formats, as well as case successful histories - attracted the attention of international trade members.

The highlights of the endless series of events - all extraordinary, as is the case only at SIGEP - included the Junior Pastry World Cup, won by Italy, who came in ahead of France and Singapore, the World Coffee Roasting Championship, which was at SIGEP for the 40th edition of the show after its stop in China, SIGEP Gelato d´Oro at which the Italian team was selected for the Gelato World Cup and at SIGEP 2020 (18-22 January) will challenge other 12 national teams, the international project Coffee & cocoa growing regions, which SIGEP presented along with IILA (International Italo Latin-American Institute) with institutional guests and enterprises from Ecuador, El Salvador, Venezuela and Honduras.

SIGEP doesn´t finish after five expo days. The world dates of the Gelato Festival have been announced and in coming months will be in Europe, the USA and Japan. Alongside the companies, Italian Exhibition Group constantly provides business opportunities that are advantageous to all the product chains.

Final press release

21st december 2018

After the positive results of the two previous editions, Saeco will also be present at Sigep 2019, to propose it new products in the OCS sector.
There are two main protagonists: a bean to cup, Aulika Evo Top, and a capsule machine with two groups, Dually.
The other versions of the new Aulika Evo range will also be unvealed as an absolute preview: Office, Focus and Black.
There will be all the other Saeco bean-to-cup models, Phedra Evo and IperAutomatica with a new graphics, the small professional SE 50, Lirika OTC, and the capsule machines, Area and Onda.


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